Yerevan/Mediamax/. Orange Armenia launched Orange Kino service today.
Mediamax reports that Orange Kino service provides the subscribers of Orange voice services the chance to acquire two movie tickets for the price of one.
In order to realize the project, Orange Armenia will have long-term cooperation with “Moscow” cinema in Yerevan and “Hoktember” cinema in Gyumri.
Subscribers of “Let’s Talk”, “Each Month” and “Business” services can use the service once a year any day of the week.
In order to connect to the service, one should send the word “kino” to the short number 5555 and receive a password, the same day present it to the cash desks of the cinemas and receive two tickets to any movie showing that day.
Marketing Director of Orange Aram Mkrtchyan stated that the preliminary research showed that for young subscribers the price for the ticket may become a reason to refuse visiting a cinema theatre, and the launch of this service eliminates the problem, since the price for the SMS message makes 1500 AMD.
The service will start functioning in Gyumri in a week.
General Director of Orange Bruno Duthoit stated:
“For already a year functioning in the Armenian market, Orange mainly involved in music projects. And today, on the first day of spring, we have prepared a surprise also for cinema fans”.