Facebook appoints Shant Oknayan Head of e-Commerce, Retail and Online Channels for MENA and Pakistan

Shant Oknayan has been appointed the Head of e-Commerce, Retail and Online Services at Facebook in the Middle East, North Africa (MENA) and Pakistan.

Facebook MENA Office informed Itel.am that in his new role, Shant Oknayan will lead efforts to enable e-commerce, retail and online services businesses in the region to scale growth.

Shant Oknayan has over 15 years of experience in leading business development. Previously, he headed Google’s market development for small and medium businesses in the Middle East and North Africa. Shant Oknayan also co-founded GlamBox startup.

“This is a very exciting time to be in the online industry in MENA. Facebook’s 120 million users in the region are not only active on mobile, but they are looking at innovative products while evaluating services and transacting online. This creates opportunities for established businesses, particularly in the e-Commerce and retail space, as well as for the vibrant start-up community here. At Facebook we want to partner in their growth, leveraging the power of technology, to help build the region’s economy,” observed Shant Oknayan.