“VivaCell-MTS” preserved its incomes, despite reduction of tariffs

Yerevan/Mediamax/. “VivaCell-MTS” mobile connection operator exceeded all commercial and income indices, planned by MTS.

Mediamax reports that General Manager of “VivaCell-MTS” Ralph Yirikian said this in an interview to “Yerkir Media” TV Channel.

Commenting on publications on financial activity of mobile connection operators in Armenia, he stressed that in order to make a precise assessment, one should compare each quarter of the current year to the same quarter of the previous, taking into account the season factor.

Ralph Yirikian noted that if we compare the first quarter, 2010, with the same period of 2009, it will become obvious that “VivaCell-MTS” did not bear losses.

“The number of the company’s subscribers increased, the number of consumed minutes increased from 117 to 220. And the average revenue per user (ARPU) made 2800 AMD instead of previous 2900 AMD”, Head of the Company informed.

Ralph Yirikian accounts reduction of ARPU level for growth of competition.

“When a tariff is being revised, this means that we lose incomes. However, in the first quarter, 2010, just like in the first quarter of 2009, our incomes made 17.8bln AMD”, “VivaCell-MTS” General Manager stated.

Ralph Yirikian noted that the company managed to maintain its positions in conditions of tough competition and preserve the previous level of profitability despite almost 30% reduction of tariffs, registered over the past year.