11:34 | 16.02.18 | Armenia Startup Academy | exclusive 38155

Armenia Startup Academy graduates: Embry

On February 3, the American University of Armenia hosted the Demo Day of the first stage of Armenia Startup Academy’s accelerator, within the frames of which 11 teams introduced their projects.

Itel.am presents a special column, dedicated to the first graduates of Armenia Startup Academy.


Embry is a new gen wearable device for weight control, which sets eyes on working women as the initial target audience.

Compared to similar products, it is a more comfortable device that stands out by accuracy as well.

Embry was founded by Sargis Karapetyan, Nare Gevorgyan and Liana Avetyan, and their team includes 8 people at the moment.

According to the Embry team, Armenia Startup Academy’s accelerator helped them define their target audience, establish working ties, find potential investors, and make a concrete plan for 2018.

Embry has a piece of advice for future applicants: “Use every second and opportunity to take everything that you possibly can from the accelerator founders, speakers, assistants, and other startups. Be ready for changes, criticism, hard work and good atmosphere.”

The team plans to patent their device and take part in various acceleration programs this year. Another goal is to start crowdfunding.

Armenia Startup Academy is initiated by Catalyst Foundation and implemented in the framework of the EU4Business Support to SME Development (SMEDA) Project, which is co-funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ’s Private Sector Development in South Caucasus Programme. SMEDA is part of the EU4Business and EU4Innovation initiatives of the European Union.

Narine Daneghyan