Pierre Hennes

Granatus Ventures

Co-Founder & Partner at Granatus Ventures

Nina Achadjian


Founder of HIVE Seed Fund

Karen Vardanyan

Union of Information Technology Enterprises

Executive director at Union of information technology enterprises

Alexis Ohanian


American entrepreneur, investor, co-founder of the social news site Reddit


Imagination-stirring 3D puzzle game


Order services through an app and receive them with fixed prices at home


Chess board scanning and analyzing

Armenia Today

Get the latest Armenian news from different sources.


The biggest mobile platform for learning programming

Eye Care Plus

Check and practice to improve eyesight


Bicycle parking and service search app


Online taxi order in Yerevan

Armenia Startup Academy graduates: Embry

On February 3, the American University of Armenia hosted the Demo Day of the first stage of Armenia Startup Academy’s accelerator, within the frames of which 11 teams introduced their projects.

Itel.am presents a special column, dedicated to the first graduates of Armenia Startup Academy.


Embry is a new gen wearable device for weight control, which sets eyes on working women as the initial target audience.

Compared to similar products, it is a more comfortable device that stands out by accuracy as well.

Embry was founded by Sargis Karapetyan, Nare Gevorgyan and Liana Avetyan, and their team includes 8 people at the moment.

According to the Embry team, Armenia Startup Academy’s accelerator helped them define their target audience, establish working ties, find potential investors, and make a concrete plan for 2018.

Embry has a piece of advice for future applicants: “Use every second and opportunity to take everything that you possibly can from the accelerator founders, speakers, assistants, and other startups. Be ready for changes, criticism, hard work and good atmosphere.”

The team plans to patent their device and take part in various acceleration programs this year. Another goal is to start crowdfunding.

Armenia Startup Academy is initiated by Catalyst Foundation and implemented in the framework of the EU4Business Support to SME Development (SMEDA) Project, which is co-funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ’s Private Sector Development in South Caucasus Programme. SMEDA is part of the EU4Business and EU4Innovation initiatives of the European Union.

Narine Daneghyan

submit to reddit


Dear visitors, You can place your opinion on the material using your Facebook account. Please, be polite and follow our simple rules: you are not allowed to make off - topic comments, place advertisements, use abusive and filthy language. The editorial staff reserves the right to moderate and delete comments in case of breach of the rules.