VivaCell-MTS supports the 4th SunChild International Environmental Festival

Foundation for the Preservation of Wildlife and Cultural Assets (FPWC) in cooperation with general partner VivaCell-MTS will organize the fourth SunChild International Environmental Festival  in Armenia.

SunChild Festival is the only environmental festival in the whole South-Caucasus. It aims to bring nature, wildlife and environment into the focus of public attention and to increase public awareness on crucial environmental issues in Armenia.

The festival program 2013 will offer an international environmental film program a children film competition, panel discussions on environmental issues and several public events.

“Awareness about the environmental conservation and its problems should become an inalienable part of the good breeding of children. Everyone should understand from the early age that the Planet Earth is the shared home of the humankind and everyone living in that home has to know his or her part of obligations and responsibility to keep the house clean and safe.
In Armenia it is the Foundation for the Preservation of Wildlife and Cultural Assets to have undertaken the responsibility with VivaCell-MTS standing proudly by its side for the 6th year now to support the fulfillment of this highly important and tough task”, commented VivaCell-MTS General Manager Ralph Yirikian.

SunChild Festival 2013 reinvents itself taking up the challenge to increase the number of people reached with the festival programme and at the same time decrease the event’s ecological footprint. The solution is a “virtual” SunChild Festival utilizing Armenian TV channels and Web TV as the main venue for film screenings combined with public panel discussions.

The film program of the festival will – as in the previous SunChild editions - present the Armenian audience a selection of the best wildlife films and documentaries dedicated to environmental issues. Approximately 30 films from all over the world will be broadcasted by various Armenian TV and Web TV Channels during the festival period. Among the media partners which joined SunChild Festival are Shorakat TV, Kentron TV and CivilNet. The films will be broadcasted between October 18th and 27th.

Those films focusing on topics which are of high importance for Armenia as for example garbage and recycling, wildlife conservation and other issues will be combined with panel discussions. Among the experts invited for these discussions will be scientists, practitioners as well as civil society activists.

Additional to the film program will take place three key events in Yerevan – the Painting Day, the Children Film Award Ceremony, and the Animal Carnival Parade. Moreover FPWC together with all its partners - namely VivaCell-MTS and UN Global Environment Facility - invites on October 25 everybody to FPWC’s Caucasus Wildlife Refuge to celebrate the opening of the Urtsadzor Eco-training Center with a symbolic tree planting.