Fine opens the first computer supermarket in Armenia

Yerevan/Mediamax/. Fine company opened the first specialized supermarket of computer hardware in Yerevan, where the visitors may test the computers and the equipment.

Fine Marketing Director Edgar Sahakian said in the interview to Mediamax that the company strives to introduce the western experience of hardware sales in Armenia.

“Taking the assortment out of the window we facilitate the choice of our visitors. Due to our official partnership with producers we offer guarantee and post-guarantee service for the hardware,” Edgar Sahakian said, adding that if this style of work proves its efficiency the company will modernize the rest of its shops (it currently has 4 shops, 2 of which are located in Yerevan, and the others in Gyumri and Vanadzor), as well as consider the possibility of opening a new supermarket.

Edgar Sahakian also said that representatives of three banks constantly work in the supermarket, thanks to which the visitors may make purchase by installments on the spot. Besides, Fine Marketing Director said that UCom point of sales will open in the supermarket in the nearest future where the visitors will be offered UCom services on preferential terms.

Aleksey Barannik, Sales Manager of Fujitsu in Armenia, Georgia, Belarus, Moldova and Ukraine, was present at the opening of the new supermarket. Fine is the official retailer and distributor of Fujitsu in Armenia.

Interviewed by Mediamax, Aleksey Barannik said that the Armenian market is “central” for Fujitsu, as it is unsaturated and the company sees huge potential here. “We expect that the sales volumes in Armenia will double or treble in the nearest future, which is connected with the development of telecommunications in Armenia, with the growth of internet penetration level and with the increase of the level of computer literacy,” Aleksey Barannik said.

When asked about the reasons for comparatively high prices for computer hardware in Armenia, Aleksey Barannik said that Fujitsu production is imported to the markets of Europe, Africa and Middle East at equal prices. “We have equal prices both for Armenia, Russia, Poland and Germany,” Fujitsu representative said, noting that price differences between Armenia and bigger markets are caused by the effect of scale.