Anano Dolaberidze and Georgi Chugoshvili
Anano Dolaberidze
Georgi Chugoshvili
16:57 | 27.04.23 | Articles | exclusive 21585
Phubber, launched in 2019, is a shopping & resale platform in Georgia uniting e-commerce and social media functions in one space. Using AI, the platform connects people who want to buy or sell clothes, accessories, and personal care products. Application is Phubber’s core product with permanent development. Phubber provides quality control, authentication, payment, and free delivery to the users.
The company enters the Armenian market through its online application. iTel.am talked to co-founder and CEO of Phubber Anano Dolaberidze and Georgi Chugoshvili, co-founder and CFO at Phubber about the company’s mission, plans and perspectives of expanding to Armenia.
Anano has more than 12 years of experience in the fashion industry in Georgia, and fashion has always been her passion. She aims to change the mindset in this industry by bringing new shopping culture, promoting circular fashion, and decreasing its negative environmental impact.
“The main driver to start a business in this industry was to change the mindset of people who likes shopping. An authenticated fashion, ethical shopping is in our DNA. On Phubber is not allowed to sell natural fur or fake products. We do a quality check, control the listings and authenticate every single item that is sold on our platform. So our platform brings to our customers more trust, so they know that they don’t get a fake product. Only in Georgia Phubber has around 200 000 registered users”, Anano says.
Anano Dolaberidze
Georgi Chugoshvili