Inapptics presents AI-powered analytics platform

Armenian Inapptics startup has developed an Artificial Intelligence-powered analytics platform for mobile apps.

Inapptics helps app creators increase the profitability and efficiency of their apps through advanced analysis of user behavior mixed with proactive insights.

Co-founder of the company Ashot Tonoyan told Itel.am that the beta version of the app is available now for selected companies. Any person interested in getting the app can register here.

In near future the company will release a version of the platform available to everyone.

Technical staff of the company works in Yerevan, and the business party often visits USA to be closer to the target market.

“Usually app analytics gives you a lot of numbers, but little actual insights. With just numbers, it’s hard to see if your app is being used as intended. With Inapptics you can now visually analyze what people are doing in your app. We aggregate all user interaction events and turn them into simple visual flows and heat maps. We automatically detect crashes and replay the steps that led to the crash,” noted co-founder of the company Tigran Hakobyan.

He stressed that the majority of their beta users are from USA, Germany, Great Britain, France, the Netherlands and Poland.

Touching on TechCrunch Disrupt event in San Francisco, where Inapptics participated last September, Tigran Hakobyan noted:

“Many companies showed interest towards Inapptics and registered to partake in our beta program. During the event we met with potential partners and investors.”

photo © From personal archive

Ashot Tonoyan said in his turn that the team was self-funded in the beginning, but now drew attention of several American and European investors.

Regarding issues of the Armenian market, Inapptics co-founders mentioned its small size, lack of opportunities to attract investments, and absence of angel investors.

Narine Daneghyan