VivaCell-MTS is the General Partner of FRESCO festival

Now days FRESCO Annual Festival of Modern Art and Spiritual and Moral Films is being held in Yerevan and the regions. The General Partner of the festival is VivaCell-MTS.

The festival contains both competitive and non-competitive programs. Fiction and documentary, full-length and short-length films and video materials of different formats, in which wars, violence, national, religious and any other types of discrimination, ecological disasters of human origin are denounced, and where peace, tolerance, humanism and global values are advocated.

FRESCO offers an informal approach to the participants of the film festival along all the stages of the festival starting from the film review up to the places the events are held: the wonderful films, photo exhibitions, and shows brought to Armenia have gone out from cinemas and have literally “entered the streets”. Round-the-clock open air demonstrations and film reviews “with no ticket” have literally become part of the Armenians’ everyday life.

Informal approach is shown to the selection of sites for film reviews. Traditional sites in the Centre used for such events are replaced with crowded areas of the city (gardens, church yards, etc). Some of the festival events are to be held outside Yerevan, in picturesque corners of Armenia. Participants will have the opportunity to participate in unprecedented film-watching camps.

The festival also gives a special importance to the employment of special social groups and especially individuals with limited abilities. Due to the cooperation with the institutes specialized in the field individuals with a disablement will not only participate in all the measures of the festival, but also be actively involved in all the organizational works of "FRESCO".