VivaCell-MTS is the General Partner of the “Bridge of Love” – a new Armenian musical

The “Bridge of Love” is an attempt to develop the genre of the musical, this special type of theatrical art, in Armenia. The initiative belongs to the State Musical Comedy Theater of Armenia after Hakob Paronyan and the “Art Team” Company with the support of the Ministry of Culture of the Republic of Armenia. VivaCell-MTS is the General Partner of the project. The Company provided 200 million drams for the implementation of the project.

The project unites both young performers, chosen during a special casting, as well as a talented crew of professionals. The musical is staged by director Vahan Badalyan. The music is written by Armen Martirosyan, Ara Torosyan, Christ Manaryan and Emma Asatryan; the lyrics are written by Emma Asatryan, Anita Hakhverdyan, Grigor Kokchyan and Christ Manaryan. The instrumentation belongs to Ara Torosyan and Martin Mirzoyan. The designer of the project is Davit Minasyan. Valery Arkhipov, renowned choreographer, director of numerous musicals was specially invited for the musical.

All the shows of the musical will be performed in live.

“Culture is our passport to the world. The musical in this case, a unique kind of musical performance, is an excellent way to present ourselves in the world through a more popular and familiar language, especially when it is in our beautiful and rich Armenian. Besides, a more light and entertaining style musical lets people to relax and experience positive emotions,” said VivaCell-MTS General Manager Ralph Yirikian.