Orange launched “Chase the ball” game

Yerevan/Mediamax/. Orange announced an immersive treasure hunt that will see football fans take to the streets of Yerevan this Saturday, on May 19, to win tickets to the UEFA EURO 2012 Italy-Spain match. 

Players must use the official Orange Supporters’ Cup app and combine it with local knowledge and problem solving skills in order to discover the secret location of an Adidas Tango12, Official Match Ball of UEFA EURO2012, the ball to be used during the match Italy-Spain on June 10.

Upon successfully finding the ball, one player will win a pair of exclusive EURO 2012 tickets to one of the most interesting matches of the upcoming tournament. The only who will find the ball the first will get football gifts from Orange Armenia – T-shirt, cap and an Orange Official Match Ball Replica of UEFA EURO 2012.

To play Chase the Ball, fans must:

Download the app:  Once the player has downloaded the Orange Supporters’ Cup application, they will receive a message to let them know a game has started and the chase to find the ball has begun. 

Chase the ball: Making use of the smartphone’s in-built geolocation features, players will receive clues based on their vicinity to the hidden ball. 

Use local knowledge: To solve the clues, players will have to use their local knowledge to identify the location where the ball is hidden. The in-app map will also show where other players are in relation to them – so players can keep a close eye on the competition as they hunt for the ball.

Share with your friends: Once they have located the ball, players must use the app to upload a photo of them with the ball. This photo can then be uploaded to their social networks, sharing their EURO 2012 tm moment with family, friends and colleagues. 
Aram Mkrtchyan Orange Armenia Marketing Director, comments “UEFA EURO 2012 tm will be the highlight of the year for football fans.  With Chase the Ball, fans have a unique opportunity to take part in an exciting competition, have their photo taken with an adidas Tango12 official UEFA EURO 2012 tm match ball, create their very own memory of this exciting sporting event, and have the chance to win great prizes. With Chase the Ball, we’re giving fans the chance to prepare for EURO 2012 tm like never before.” 

A jury will select one winner for Armenia, based on the fun photos, who will be rewarded with a pair of tickets for the match Italy-Spain, on June 10; the prize includes travel, accommodation and a hospitality package.