10:13 | 05.12.23 | News | 9048

Insight acquires SADA, 6-time Google Cloud partner of the year

Insight Enterprises, a global Solutions Integrator driving client success through digital innovation, announced that it has completed the acquisition of SADA, a leading cloud business and technology consultancy and six-time Google Cloud Partner of the Year.

SADA adds significant expertise and scale and enhances Insight’s cloud offerings to clients. The acquisition strengthens Insight’s current position as a provider of cloud, data, artificial intelligence, cybersecurity and intelligent edge solutions and services across the world’s top hyperscale ecosystems: Microsoft Azure, Google Cloud and Amazon Web Services (AWS).

The acquisition adds approximately 850 professionals dedicated to the Google Cloud ecosystem, increasing Insight’s overall team to more than 14,500 teammates across 26 countries to serve clients globally.

“SADA’s partnership with Google Cloud will enhance our ability to serve clients who operate across multiple clouds, and accelerate adoption of widely sought-after technologies like GenAI,” said Dee Burger, Insight North America president. “With this acquisition, we are taking a significant step forward to becoming the leading Solutions Integrator, focused on the most critical segments of market growth — cloud, data, AI, cybersecurity and edge. In addition, we also add SADA’s Google Cloud clients to our portfolio, along with specialized Google Cloud selling and technical resources.”

Tony Safoian, SADA president and CEO, said: “We bring to Insight both a strong technical and service reputation within the Google Cloud ecosystem and deep expertise in the Google Cloud portfolio of solutions. Insight’s resources, global client base and broad technology partnerships will allow us to expand faster into new markets and bring the power of Google Cloud to even more clients.”

SADA is a market leader in cloud consultancy and technical services, and an award-winning solutions provider of Google Cloud. Since 2000, SADA has been committed to helping customers in healthcare, media, entertainment, retail, manufacturing and the public sector solve their most complex challenges so they can focus on achieving their boldest ambitions.